COLOR AFFECTS ETHICAL JUDGMENTS OF BRANDS

University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical implications for environmentally friendly branding..... Continuing article 

Ernest Rutherford

Ernest Rutherford is a prominent figure in the field of nuclear physics. He is known for his discoveries of chemical relations between radioactive substances. Rutherford is known for his scattering of atom which is popularly known as Rutherford model which he achieved through his brilliant Rutherford scattering and gold foil experiment. Rutherford attained great heights while researching on radioactivity and discovering and coining the terms alpha, gamma and beta which are different types of radiation. Rutherford received his knighthood, Order of Merit and was made the Baron Rutherford of Nelson, of Cambridge in the County of Cambridge for his outstanding atomic and nuclear findings. Such was the brilliance of Rutherford that most of the researching students working under him achieved great heights and were awarded Nobel Prizes. Rutherford’s experiments were regarded as the finest and most controlled ones for which he will always be remembered as one of the greatest scientists ever after Sir Isaac Newton. Rutherford’s tomb lies next to Newton’s which says how much he is respected and how greatly he is remembered.
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From English Grammar Today

We use the uncountable noun news to mean ‘information or reports about recent events’. It takes a singular verb:

The news is good about Mary. The doctors are very happy about her progress.

Not: The news are good about Mary.

Do you have any news of your sister? How is she these days?

I’ve got some news for you – I’m getting married!

Not: I’ve got a news for you …

If we want to talk about news as an individual thing, we can use bit of, piece of or item of (more formal):

I heard a couple of interesting pieces of news the other day about the company’s plans for expansion.

An item of news caught her eye in the newspaper. It was about a child who was missing.

We say the news when we refer to the television or radio programme that gives reports of recent events:

I always watch the news on CNN before I go to bed.

8 Common Grammar Mistakes in English

Test your understanding of this English lesson

Test your understanding of the English lesson by answering these questions. You will get the answers and your score at the end of the quiz. HERE

Much and many

This video is for the first-year students.We start learning Unit "My comfortable house" so we have to know some grammar material. This video is about differences between using of the words "much" and "many".The words to understand the video properly: countable - исчисляемое,uncountable - неисчисляемое.

Present Simple

Here there is a video about how to form Pereset Simple. Sorry, it is not of a good quality but nevertheless I ask you to watch it and to do two exercises.
http://www.youtube.com/watch?feature=player_embedded&v=sc7PI0T7oL4

The video below is about three common cases when we are to use Present Simple. Do exercises.

http://www.youtube.com/watch?feature=player_embedded&v=Sfvj3i5t3_Y

111 mistakes in English spelling

Известно, что английское правописание отличается особой сложностью. Написание многих слов нужно просто запомнить наизусть.

Стелла Коттрел приводит следующие английские слова, с правописании которых англичане чаще всего допускают ошибки. Думаю, что этот список можно использовать для самопроверки.

Приведенные английские слова мы используем достаточно часто в самых разных областях жизни.

A - accessible, accessory, accommodation, across, acquaintance, acquiesce, acquire, address, aggressive, all right, amateur, analogy, analyse (Can you analyse this data?), analysis (Make an analysis of the facts), appendices, appropriate, argument.
B - belief (my belief), believe (I believe), beneficial, benefited, business.
C - catalogue, category, changeable, commitment, committed, committee, conscientious, conscious, criticism.
D - deferred, definite, definitely, discriminatory.
E - equipped, embarrass, exaggerate, excellent, existence.
F - February, focused, focusing, foreign, forty, fourten, fulfil, fulfilled.
G - gauge, government, grateful, guarantee.
H - height, honorary, humorous.
I - immediately, immovable, inconsistent, independent, irresponsible.
L - laboratory, liaise, lose (I don’t want to lose my bag), loose (The knot is too loose).
M - maintenance, manageable, manoeuvre, miscellaneous.
N - naive, necessary, negligible, noticeable.
O - occasionally, occur, occurred, omission, omitted.
P - parallel, privileged, probably, procedure, professional, psychological.
R - receipt, receive, recommend, referred, relevant, repetition, reputation, resistant.
S - scene, secretary, separate, similar, skilful, skilfully, social, successfully, syllabus, synthesis (It was a good synthesis), synthesise (He synthesised the main point).
T - technicality, temporary, theoretical, through.
U - unnecessary, until, usually.
V - veterinary.